Privacy Policy

Drafted: April 20, 2026 | Last Updated: May 27, 2026

1. Introduction & Scope

Car Mom Inc. ("The Car Mom") provides digital content, tools, services and advisory offerings designed to help consumers research, evaluate, select and purchase vehicles and automotive-related products, including family-focused vehicle reviews, product recommendations, ratings, rankings, educational content, virtual consultations and shopping support services. In delivering these offerings, The Car Mom collects, analyzes and applies information to develop content, generate insights, support consumer decision-making and facilitate connections with relevant products, services and partners.

This Privacy Policy explains how we collect, use, disclose, share, publish, retain and protect Personal Information across our websites, applications, content platforms, community features, CRM systems, marketing channels and advisory services. It also describes how information may be transferred to third parties in connection with consumer requests, referrals, partnerships and marketing activities, and how such information is stored and maintained in accordance with our operational and legal requirements.

This Policy applies to:

• Visitors to The Car Mom websites or The Car Mom-managed landing pages;
• Consumers and automotive shoppers who engage with The Car Mom's content, tools and services, including vehicle and product reviews, ratings, rankings, educational resources, personalized recommendations, virtual consultations, car shopping support, or who request information, guidance or connections to dealers, lenders or other partners through The Car Mom;
• Dealers, lenders, OEMs and other business partners who receive consumer inquiries, referrals or click-through traffic from The Car Mom, or otherwise interact with The Car Mom in connection with facilitating vehicle transactions;
• Service providers, analytics providers, advertising partners and other vendors that support The Car Mom's operations, including communications, data processing and marketing services; and
• Job applicants applying for roles with The Car Mom.

Depending on the context, The Car Mom may act as a Controller (for information we collect and use to operate our websites, tools and services) or as a Service Provider / Processor (when we process information on behalf of and under the direction of a partner in connection with your request or interaction with The Car Mom Services, such as facilitating communications with dealers, lenders or other partners). These roles are explained throughout this Policy.

Across all activities, The Car Mom follows core principles of transparency, purpose limitation, data minimization and safeguarding personal information, including limiting use of Personal Information to what is reasonably necessary to provide our services and support our business operations.

By using The Car Mom websites or services, or by requesting information, quotes or assistance through The Car Mom, you acknowledge that you have reviewed this Privacy Policy. If you have any questions, please contact us at hello@TheCarMomOfficial.com.

2. Definitions

"Aggregated Data" Data combined into statistical or summary form that cannot identify any individual and that may be used by The Car Mom to develop insights, content, ratings, rankings or recommendations.

"Consumer" An individual who uses The Car Mom websites, applications or Services for personal, family or household purposes, including automotive shoppers who research vehicles, engage with content, reviews, recommendations or educational materials, request information or quotes, engage with dealers or partners, participate in consultations, or otherwise interact with The Car Mom content, tools or communications.

"Customer" A dealer, dealer group, OEM, agency, lender, warranty provider, insurance provider or other business partner that receives consumer inquiries, referrals, introductions or click-through traffic from The Car Mom, or otherwise engages The Car Mom to support marketing, content, advisory or lead generation services, and controls the purposes for which Personal Information is processed once received.

"Customer Data" Information relating to a Customer or provided by or on behalf of a Customer, including inventory information, lead information, referral activity and other information provided by or collected for a Customer under its agreement with The Car Mom or in connection with consumer-initiated requests.

"Consultation Data" Information provided by a Consumer in connection with virtual consultations, vehicle selection support, product recommendations, transaction assistance or similar services, which may include preferences, household needs, budget considerations, prior purchase history or other contextual information used to provide personalized guidance.

"Controller" An entity that decides why and how Personal Information is processed.

"CRM Data" Lead and customer records stored in a Customer's CRM system, including contact, communication, purchase and service information, as provided to The Car Mom or processed through Customer-authorized integrations and solely as permitted under the applicable agreement between Customer and The Car Mom.

"De-identified Data" Information that cannot reasonably be linked to an individual and is protected by safeguards against re-identification, and that may be used by The Car Mom to support analytics, content development, rankings, recommendations or service improvements.

"Expert Content" Reviews, recommendations, rankings, ratings, opinions and commentary created by The Car Mom or its contributors based on proprietary methodologies, editorial judgment, consumer inputs or Aggregated or De-identified Data.

"Interaction Data" Behavioral signals collected through The Car Mom websites, social channels, applications, communications and marketing channels, including page views, clicks, scroll behavior, referral paths, click-through activity to third-party sites and engagement metrics.

"Inferences" Predictions or insights generated from Personal Information or Interaction Data, such as shopper intent, product preferences or potential vehicle interest, used to personalize content, recommendations or services.

"Personal Information" Information that identifies or can reasonably be linked to an individual.

"Sale or Sharing" Selling, renting, releasing, disclosing, disseminating, making available, transferring or otherwise communicating a Consumer's Personal Information to a third party for monetary or other valuable consideration, including through lead generation, referrals, affiliate relationships or marketing activities where such activity is deemed a "sale" or "sharing" under applicable law.

"Sensitive Personal Information" Categories defined by law, including precise geolocation, account access data, government-issued identifiers, financial account information or highly personal behavioral signals, which The Car Mom does not intentionally collect except as necessary to provide requested services.

"The Car Mom Services" The websites, applications, platforms, tools and services owned or operated by The Car Mom, including consumer-facing features such as content, reviews, recommendations, ratings, rankings, educational resources, virtual consultations, car shopping support, communications (including email, chat and SMS), community features, and referral or affiliate experiences.

"Sub-Processor" A third-party service provider engaged by The Car Mom to process information on The Car Mom's or a Customer's behalf and only under The Car Mom's written instruction.

"User Content" Reviews, comments, opinions, feedback, testimonials, survey responses, ratings or other materials submitted by Consumers, including content that may be published or displayed on The Car Mom platforms.

3. How We Collect and Use Data

The Car Mom collects information in a few ways. We receive data you provide directly, information collected automatically through cookies and similar technologies on The Car Mom-owned pages, and information generated through your interactions with our content, communications, consultations and recommendations, as well as limited data supplied by Customers or collected through authorized partner integrations.

The Car Mom acts as a Controller when it determines the purposes and means of processing Personal Information, including for its websites, consumer-facing Services, content creation and publication, reviews and recommendations, consultations, CRM and marketing communications, analytics, limited data enrichment, attribution and product improvement activities.

The Car Mom acts as a Service Provider when we process Personal Information on behalf of a Customer in connection with referrals, lead generation, marketing support or other partner-directed activities. The Car Mom does not independently use such data for its own marketing purposes while acting in this role.

Data We Collect Directly from You as a Controller

We collect Personal Information that you voluntarily provide when you use The Car Mom websites, applications or Services, including when you:

• Create an account, subscribe to Services or sign up for newsletters, marketing communications or promotional offers
• Request information, guidance or assistance, including vehicle research, product recommendations, consultations or car shopping support
• Submit inquiries, communicate with us, or engage through forms, chat, SMS, social media or community features
• Provide preferences, inputs or feedback, including vehicle criteria, household needs, surveys, polls or other submissions
• Request to be connected with or learn more about dealers, lenders or other partners
• Submit reviews, ratings, comments or other User Content, or otherwise participate in content or community features
• Apply for employment or communicate with us in any other way

We use this information to provide, operate and improve The Car Mom Services; respond to requests and facilitate connections with dealers, lenders or partners; create and distribute content; develop proprietary ratings, rankings and recommendations; personalize content and advisory services; operate CRM systems and send communications; analyze usage; and maintain business operations and platform integrity.

3.2 Data We Collect Indirectly

We collect certain information automatically when you visit The Car Mom websites or interact with The Car Mom-managed pages, including your interactions with content, reviews, recommendations, communications, and digital experiences, as well as click-through activity to third-party websites or partners. This may include page views, browsing paths, clicks, referral sources, time on site, device type, browser information, IP address, and hashed identifiers used for analytics or attribution.

3.3 Data We Collect Through Customer-Authorized Integrations

The Car Mom processes Customer Data provided directly by Customers or collected on their behalf through authorized integrations in limited circumstances. This may include CRM Data, referral or lead information, Interaction Data collected through Customer-authorized technologies, and data supplied through approved third-party integrations.

3.4 Data We Receive from Third Parties

We may receive information from authorized third-party sources including analytics providers, OEMs and automotive program partners, automotive data providers (such as DataOne and J.D. Power), affiliate and marketplace partners, and advertising or media partners. We use this information to support and enhance consumer-facing Services, facilitate consumer-directed referrals, measure performance, and develop Aggregated or De-identified Data.

3.5 How We Use the Data We Collect

We use Personal Information, Consultation Data, User Content, Interaction Data and Aggregated or De-identified Data to deliver and improve our products and Services; protect the integrity of our platform and maintain compliance; communicate with you; and support security, fraud detection and legal obligations. We do not sell Personal Information in the traditional data broker sense, we do not use Personal Information to create profiles across unrelated third-party services, and we do not attempt to re-identify Aggregated or De-identified Data.

3.5.8 SMS and Text Messaging Communications

The Car Mom may communicate with you via text message (SMS or MMS) in connection with your use of The Car Mom Services. By providing your mobile phone number and opting in, you consent to receive text messages from The Car Mom and, where applicable, from dealers, OEMs or other partners in connection with your request. Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying "STOP" or contacting us at hello@TheCarMomOfficial.com.

3.6 Processing by Partners Acting Under Customer Instructions

The Car Mom may engage certain third-party partners to support services such as enrichment, identity resolution or technology integrations requested or authorized by a Customer. All such partners act as Sub-Processors bound by written agreements that limit their use of data, prohibit re-identification, restrict secondary use or sharing, and require appropriate security, confidentiality and compliance safeguards.

4. Data Disclosures - How We Share Data

The Car Mom discloses information only in the circumstances described below. How we disclose data differs depending on whether we are acting as a Controller or a Service Provider / Processor.

4.1 Disclosures When Acting as a Controller

We may disclose information to sub-processors and service providers supporting website hosting, analytics, security, customer support and cloud infrastructure; to marketing, analytics and measurement partners; to comply with legal obligations or protect rights and safety; to facilitate consumer-requested connections with dealers, lenders or partners; and in connection with limited data enrichment activities. All such parties are contractually restricted from using the information for their own independent purposes.

4.2 Disclosures When Acting as a Service Provider / Processor

At the Customer's direction, The Car Mom may disclose Customer Data or Interaction Data to Sub-Processors supporting campaign activation and measurement, CRM enrichment, identity matching, attribution and reporting, fraud detection, and secure data storage. When The Car Mom acts as a Service Provider, it does not sell or share Consumer Data, use Consumer Data for its own marketing, build Consumer profiles, or allow re-identification of de-identified Consumer Data.

4.3 Summary of Roles

Controller Disclosures apply to information The Car Mom collects for its own business purposes. Service Provider Disclosures apply only to Consumer Data processed under Customer instructions.

5. Protection of Personal Data and Data Retention

The Car Mom uses reasonable administrative, technical and organizational safeguards to protect Personal Information against unauthorized access, loss or misuse. We limit access to Personal Information to personnel and service providers who need it and who are subject to confidentiality obligations. We use commonly accepted security practices such as encryption in transit.

We retain Personal Information only for as long as reasonably necessary to provide our Services, fulfill the purposes described in this Privacy Policy, comply with legal obligations, maintain business records or resolve disputes. We may retain Aggregated or De-identified Data for longer periods to support analytics, content improvement and overall service performance.

6. Consumer Rights Under State Privacy Laws

Certain state privacy laws give consumers specific rights regarding their Personal Information. The Car Mom extends these rights to all U.S. consumers to the extent applicable to the Personal Information for which The Car Mom acts as a Controller. These rights include the right to access, delete, correct, and port your Personal Information; the right to opt out of targeted advertising, profiling, and sale or sharing; and the right to limit use of Sensitive Personal Information.

You may submit a privacy request by emailing hello@TheCarMomOfficial.com or using our online form at TheCarMom.com/privacy-request. We will verify your identity and respond within the timeframes required by applicable law. If your request is denied, you may submit an appeal using the instructions in our response. Where permitted by law, you may designate an authorized agent to submit requests on your behalf.

7. Vendor and Transfer Disclosures

The Car Mom works with Sub-Processors and service providers for cloud hosting, analytics, enrichment, identity resolution, campaign activation, secure data storage and platform operations. All vendors are bound by written agreements that limit their processing, prohibit secondary use or re-identification, require appropriate safeguards, and restrict further disclosure. The Car Mom does not transfer Personal Information outside the United States or Canada except where a service provider may process information in another jurisdiction subject to appropriate contractual safeguards.

8. Data Governance, Security and Oversight

The Car Mom maintains internal policies governing data access, storage, processing and retention, including controls for vendor management, access management, risk assessment, data retention and incident response. Security safeguards include encryption during transmission, access controls based on business need, and monitoring for unauthorized activity. New or materially updated features undergo documented data-protection and privacy reviews prior to launch. Access to Personal Information is limited to personnel with a legitimate business need.

9. Cookies and Tracking Technologies

The Car Mom uses cookies, pixels and similar technologies to support site operation, measure marketing performance, facilitate referral and click-through activity, and improve The Car Mom Services. You may manage cookies through your browser settings, platform-specific opt-outs (Google, Meta, Amazon Ads and others), and device-based privacy controls.

The Car Mom offers a "Do Not Sell or Share" option to all users. You may submit a request via our online form at TheCarMom.com/privacy-request or by emailing hello@TheCarMomOfficial.com. For Google-specific controls, visit google.com/policies/privacy/partners and adssettings.google.com.

10. Children's Privacy

Our services are not intended for children under 16 and we do not knowingly collect their Personal Information. If we learn that information was collected from a child under 16 without required consent, we will delete it as required by law. If you believe a child has provided information to The Car Mom, please contact us using the information in Section 12.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies or legal requirements. When we make material changes, we will post the updated policy on this page and adjust the "Last Updated" date at the top. Your continued use of The Car Mom Services after changes are posted means you acknowledge the updated policy.

12. Contact Information

Car Mom, Inc. (d/b/a The Car Mom)
Email: hello@TheCarMomOfficial.com
Address: 211 W. St. Louis Street Suite 37, Pacific, MO 63069, USA

13. Additional Disclosures for Residents of Certain States

Some state privacy laws, including those in California, Colorado, Connecticut, Virginia and other jurisdictions, require businesses to provide additional disclosures. The Car Mom extends these rights to all users to the extent applicable to the Personal Information for which The Car Mom acts as a Controller. Residents may contact us using the information in Section 12 or submit a request through any web form The Car Mom makes available.

14. Metrics, Reporting and Automated Decision-Making Disclosures

Where required by applicable state privacy laws, The Car Mom will provide information about the categories of Personal Information it collects and processes as a Controller, the categories it discloses for business purposes, and high-level descriptions of any automated decision-making, rating or ranking logic in The Car Mom recommendation features. Where The Car Mom uses automated or data-driven systems to determine rankings, ratings or reviews, such systems operate on Aggregated or De-identified Data and are subject to internal governance, testing and validation processes.

15. Accessibility

The Car Mom is committed to making this Privacy Policy accessible. If you need this policy in an alternative format or require assistance to review the information, please contact us using the details in Section 12.

16. Summary of Personal Information Practices (California Disclosure)

The table below summarizes the Personal Information The Car Mom collects as a Controller, how we use it and whether it is disclosed, sold or shared under the CCPA/CPRA.

Retention: The Car Mom retains Personal Information only for as long as necessary to provide the Services, meet legal requirements, resolve disputes, and enforce applicable agreements. Aggregated or De-identified Data may be retained longer to support analytics, product development, benchmarking and system performance.

Service Provider Processing: When The Car Mom processes CRM Data, Customer Data or Interaction Data under a dealer, OEM or agency's instructions, The Car Mom acts solely as a Service Provider and does not sell or share such data or use it for its own independent marketing or business purposes.